I heard on Spotlight this evening that as far as Plymouth City Council are concerned, The current America's cup was publisized and advertised to the very best of their ability. I'm sorry, but from what I can see, that's pure rubbish.
The irony of it all hasn't escaped me; people complain about the lack of these events in the South West and then afterwards find themselves complaining about how rubbish it all was - I'm sorry but has anyone seen these boats? Pure adreneline written into the back of a cheque book; and how is anyone going to benefit from this?
The simple fact that there are people who are in charge of their various marketing deparments out there who really don't know what they're doing. They don't have the contacts they need, they don't have the networking skills and they don't have the proficiency to make these kind of events what they deserve to be - someone has to be in charge and say 'LOOK, WE FINALLY HAVE SOMETHING THE WORLD MIGHT WANT TO LOOK AT US FOR...WHY DON'T WE MAKE THE MOST OF IT???'
I would have more luck tuning into American TV 3000 miles away and watching the race than actually see anything promoting it in my part of the South West. Why isn't the whole region promoted at the same time - even a few posters would go down well. I type in BBC Devon and there is literally nothing on the front page...just Duncan Warren's mug and something about a Pet Food Maker going into administration. Get real people, embrace civilization when it comes knocking at your door.
The irony of it all hasn't escaped me; people complain about the lack of these events in the South West and then afterwards find themselves complaining about how rubbish it all was - I'm sorry but has anyone seen these boats? Pure adreneline written into the back of a cheque book; and how is anyone going to benefit from this?
The simple fact that there are people who are in charge of their various marketing deparments out there who really don't know what they're doing. They don't have the contacts they need, they don't have the networking skills and they don't have the proficiency to make these kind of events what they deserve to be - someone has to be in charge and say 'LOOK, WE FINALLY HAVE SOMETHING THE WORLD MIGHT WANT TO LOOK AT US FOR...WHY DON'T WE MAKE THE MOST OF IT???'
I would have more luck tuning into American TV 3000 miles away and watching the race than actually see anything promoting it in my part of the South West. Why isn't the whole region promoted at the same time - even a few posters would go down well. I type in BBC Devon and there is literally nothing on the front page...just Duncan Warren's mug and something about a Pet Food Maker going into administration. Get real people, embrace civilization when it comes knocking at your door.
